Day 1:
Rain - I cut two lawns today. The grass was really thick because of the recent rain. We need more
Football - I've been pretty lazy the rest of the day watching football. Chiefs won, now 4-0. All rejoice.
Baseball - Royals finished the season with a winning record and a win today. All rejoice.
Sunday, September 29, 2013
Short person problems
I've got a beef with retailers lately. Not mine necessarily, but all of them. Or maybe it should be with Ozarka for not paying for prime shelf space.
This ramble is about sparkling water, but really it's about better research and better knowledge of the product's core shopper.
I'm going to go out on a pretty thick limb and say that the majority of consumers that buy Ozarka Sparkling water (or any Sparkling water for that matter) are women. Probably young, and probably not poor. Being that the average female in the U.S. is approx 5'4'', let's consider what happens when litre bottles of water are removed from the top shelf of the sparkling water section. Oh yes, after those first two are gone, you know what happens retailers? I CAN'T REACH THE OTHER ONES!
Now I'm willing to place the blame also on the stores that don't face their product. But, even if they did face the product, that would still only bring forward 2, maybe 3 bottles. I usually buy 5. Why? A week is 5 days long. When I can only reach 2 or 3, guess how many I buy?
I know shelf space is well thought out and important, but can we help a girl out here?
This ramble is about sparkling water, but really it's about better research and better knowledge of the product's core shopper.
I'm going to go out on a pretty thick limb and say that the majority of consumers that buy Ozarka Sparkling water (or any Sparkling water for that matter) are women. Probably young, and probably not poor. Being that the average female in the U.S. is approx 5'4'', let's consider what happens when litre bottles of water are removed from the top shelf of the sparkling water section. Oh yes, after those first two are gone, you know what happens retailers? I CAN'T REACH THE OTHER ONES!
Now I'm willing to place the blame also on the stores that don't face their product. But, even if they did face the product, that would still only bring forward 2, maybe 3 bottles. I usually buy 5. Why? A week is 5 days long. When I can only reach 2 or 3, guess how many I buy?
I know shelf space is well thought out and important, but can we help a girl out here?
Back
So much for 21 days of gratitude huh? I got to day 2. Which means I really should just start over again.
It's interesting, I've been thinking about blogging here again for quite sometime, but couldn't think of where I left off. I knew there were New Year's resolutions somewhere on here (not followed, in typical American form). But I really couldn't remember what else was here.
I have decided though that I need to write more often. Not just for Advertising Week, which I do, and not just for work, which I do. But here... Random venting or appreciation or thoughts of what's going on. It'll help sort things out in my head I think. Sometimes I need that. Just to write. The anonymity of the audience helps. I have no idea who is here or who would even like to be here, but sometimes it's better that way. Just writing, no thinking.
I'm gonna try again. Here goes...
It's interesting, I've been thinking about blogging here again for quite sometime, but couldn't think of where I left off. I knew there were New Year's resolutions somewhere on here (not followed, in typical American form). But I really couldn't remember what else was here.
I have decided though that I need to write more often. Not just for Advertising Week, which I do, and not just for work, which I do. But here... Random venting or appreciation or thoughts of what's going on. It'll help sort things out in my head I think. Sometimes I need that. Just to write. The anonymity of the audience helps. I have no idea who is here or who would even like to be here, but sometimes it's better that way. Just writing, no thinking.
I'm gonna try again. Here goes...
Monday, May 13, 2013
Selective Hearing
Day 2 of 21 days of gratitude:
pizza - had it for dinner, love it
mac book air - traveled for work, so light!
toe nail polish - pretty toes!
Favorite moment of the day:
Mom: Do you think when we are reincarnated we have to come back in a future life or can we come back in the past?
Dad: Are you asking me a question or am I just selectively hearing you?
pizza - had it for dinner, love it
mac book air - traveled for work, so light!
toe nail polish - pretty toes!
Favorite moment of the day:
Mom: Do you think when we are reincarnated we have to come back in a future life or can we come back in the past?
Dad: Are you asking me a question or am I just selectively hearing you?
Sunday, May 12, 2013
21 days of gratitude
I went to a management conference a few weeks ago and a guy named Shawn Achor gave a talk about The Happiness Advantage. Essentially, we can train ourselves to be positive, thus relating to happier. He said some pretty interesting stuff, but at the end, gave 5 ways people could live a more positive life. He has a quick TED talk if you're interested, http://www.youtube.com/watch?v=GXy__kBVq1M.
I decided I'm going to try one of his tactics. The one I'm giving a shot first is 21 days of gratitude. For 21 days, I have to list 3 things I'm grateful for. Each day I have to pick 3 different things than what has already been listed. Instead of scanning my atmosphere for negatives, I'm going to train myself to think of the positives.
Welcome to Day 1.
Mom (duh, Mother's day), sunshine (was a beautiful day) and short hangovers (Mitch's graduation party was last night).
I decided I'm going to try one of his tactics. The one I'm giving a shot first is 21 days of gratitude. For 21 days, I have to list 3 things I'm grateful for. Each day I have to pick 3 different things than what has already been listed. Instead of scanning my atmosphere for negatives, I'm going to train myself to think of the positives.
Welcome to Day 1.
Mom (duh, Mother's day), sunshine (was a beautiful day) and short hangovers (Mitch's graduation party was last night).
Monday, April 22, 2013
Waiting
Do you ever feel like you're waiting for something to happen? I'm not sure what my deal is lately, but I feel like I'm somewhat zombie-like, passing the days to get to the next, almost as if I'm waiting for the day. What's gonna happen on that day? No idea. I'm not sure if I'm waiting for the next life stage, or something else. I figure I'm waiting for the next big thing to happen. Presumably that would be meet mr. right and get married. But that's in a "normal" world, and my life has been anything but normal, so why would that be the case? Not sure what it is...but I'll be here when it comes.
Saturday, April 13, 2013
Rocking the Parkway
Well, I'm back. It sure has been a while, but there's been lots going on in my head! Maybe this will once again become a forum for that.
This morning began with a 6:30am alarm going off. Not so abnormal except that it is Saturday. My first reaction? Turn the thing off and go back to sleep. Then I remembered it was 5K day.
After much internal debate about whether to skip the race (yes I already paid, yes I was already awake, yes I am a really good sales person) I decided to go. I was sure I'd feel better after.
I parked atrociously far from the start line due to complete lack of preparation and it took me 20 minutes of walking just to get there! I lined up behind EVERYONE because I was so late. Approximately 36 seconds after I stopped walking I heard the countdown to begin. Off we went.
The run was actually pretty good. I haven't exercised consistently (great New Years resolution huh?) in about 8 months. The first half was up hill, thankfully the end was all downhill. When I do these races I make a deal with myself that I will only walk if I am going to die. Death is a pretty distant reality if one is being serious with oneself, so I really just make myself run the whole time.
At the finish line I saw some friends and circled back to my distant parking spot to wait for a friend running the half-marathon. As she ran by me and snagged a high five, I, for the first time ever had a CRAZY thought. It was the pang of, I should do this. The half-marathon thing.
Interesting how the exercise euphoria can make one think absurd things. I hate running for a long time. I won't do a half-marathon. But I might just get back into this exercise thing. Who knows what I'll do then.
This morning began with a 6:30am alarm going off. Not so abnormal except that it is Saturday. My first reaction? Turn the thing off and go back to sleep. Then I remembered it was 5K day.
After much internal debate about whether to skip the race (yes I already paid, yes I was already awake, yes I am a really good sales person) I decided to go. I was sure I'd feel better after.
I parked atrociously far from the start line due to complete lack of preparation and it took me 20 minutes of walking just to get there! I lined up behind EVERYONE because I was so late. Approximately 36 seconds after I stopped walking I heard the countdown to begin. Off we went.
The run was actually pretty good. I haven't exercised consistently (great New Years resolution huh?) in about 8 months. The first half was up hill, thankfully the end was all downhill. When I do these races I make a deal with myself that I will only walk if I am going to die. Death is a pretty distant reality if one is being serious with oneself, so I really just make myself run the whole time.
At the finish line I saw some friends and circled back to my distant parking spot to wait for a friend running the half-marathon. As she ran by me and snagged a high five, I, for the first time ever had a CRAZY thought. It was the pang of, I should do this. The half-marathon thing.
Interesting how the exercise euphoria can make one think absurd things. I hate running for a long time. I won't do a half-marathon. But I might just get back into this exercise thing. Who knows what I'll do then.
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